Armit Wines is one of the UK's leading Fine Wine Merchants. We are the importer of some of the most iconic wineries in the world, and we have a special talent in discovering the wine stars of the future.
Armit Wines were looking to make improvements on their current site, both in terms of UX design and in terms of look and feel. I made sure to understand the user personas for Armit Wines and what the main goals of the user would be on each page and in the general flow. I created a brand new set of website designs with a completely refreshed identity and user flow.
